The Fast-Track Formula Game Plan
A no-pressure, honest, high-equity home-selling system. Built for the Emerald Coast.
Tap a card for the short answer. We'll go deeper as we go.
Local expertise, a proven 12-step system, and a marketing engine most agents don't have.
A full 12-step Fast-Track System across four phases. Every step has a job.
Zillow is the shelf. Marketing is what makes buyers pick yours.
We work all four buyer pools. Active, passive, known, unknown.
The market sets the range. Strategy sets where you land in it.
Price, terms, inspection, appraisal, lender. We protect the deal end to end.
It starts with your why.
- Timing
- Life change
- Equity goals
- The next chapter
The plan is built around you, not the market.
Show me what makes this house special.
Our advantage.
- Sold homes up and down the Emerald Coast.
- Hundreds of agents across the U.S. and Canada now use my marketing playbook.
Real Brokerage is the fastest-growing brokerage in the country.
We own One Mortgage. That gives us a buyer pool no other agent has.
Four pools of buyers. We work all four.
Tap each pool to see how we reach them →
Active. We Know Them.
▼- Our clients (buyers we have agreements with)
- People on our MLS Direct
- Active new leads (email list)
- Brokerage networking group
Passive. We Know Them.
▼- Investors in our database
- Our older leads
- Friends & past clients
- Website search leads
Active. We Don't Know Them Yet.
▼- Agent network with active clients (Agent Mining)
- Buyers active on MLS
- Open house buyers
- Facebook leads (buyers from ads)
- Our loan officer partners
Passive. We Don't Know Them Yet.
▼- Friends and past clients (extended)
- People in Facebook groups
- Neighbors we reach out to (mailers)
- Realtors in our direct database
Our custom step-by-step process to bring homes to market.
Set the stage. Build the story. Make the home impossible to ignore.
Hit the market with a wave of buyers already lining up.
Keep the spotlight on. Bring more eyes and more offers every day.
Lock in the best price, the cleanest terms, and the smoothest timeline.
Weekly check-in call. You'll always know what's happening.
Pricing isn't a number. It's positioning.
List price is only an invitation.
Pick the strategy that benefits you.
Aspirational Pricing
“I'll list high and come down if needed.”
Most sellers go straight to the top. Makes sense. But this only works if the home is one-of-a-kind. For most homes it kills momentum and trains buyers to wait you out.
Market Value Pricing
A fair price, right where everyone else is.
Some sellers list right where everyone else is. It works. But your home becomes one of 15 to 20 listings. You're hoping yours gets picked.
Event-Based Pricing
Almost no seller does this. That's exactly why it works.
Most sellers chase a bigger number and miss. Event pricing (think auction style) pulls every serious buyer to your home first. You get noticed. You get prioritized.
The 10-5-0 Rule
Three contracts. My job: bring them together at your price, terms, and timeline.
Under contract is where the real work starts.
A great Realtor pulls all three contracts together so the result lands on your price, terms, and timeline.
Everyone on this list has to be managed so the deal doesn't fall through. That's my job.
Most agents lock you in for 6 months. We ask for 4.
If life changes, easy exit. You just cover any upfront costs.
Total closing costs (buyer + seller) average 7%-9% of the sales price.
My fee is already inside that number. Nothing hidden on top.
I only get paid when the job's done.
The higher we sell, the more I earn. Fully aligned.
If I don't deliver, I work for free. My fee scales with performance:
Sign. Lock Media Day. Build demand before MLS.